A$AP Rocky joins the family as the Creative Director of PUMA x F1®, making his debut with an entirely new collection for the 2023 Formula 1® Las Vegas Grand Prix. A$AP Rocky, the newly appointed Creative Director for the PUMA x F1® partnership, will release his first capsule collection starting from November 17.
The apparel and accessories collection will make its debut at the FORMULA 1 LAS VEGAS GRAND PRIX 2023 on November 17, with a pop-up located at the corner of Fremont St & N 10th Street. The PUMA x F1® & Rocky pop-up will showcase the collection in a motor-inspired environment and provide guests with an exclusive customization station to decorate the collection, as well as shop a variety of accessories and add-ons inspired by Rocky’s creativity. Limited accessories will also be available on PUMA.com in the United States.
The PUMA x F1® Designed by A$AP ROCKY collection blends elements of fashion, streetwear, and motorsport, creating unique streetwear pieces infused with details from endurance racing and functional elements such as removable gloves, knee pads, and advanced technology fabrics. With authentic PUMA and F1® branding, along with high-speed graphics, this collection offers a sneak peek into a series of capsule collections in 2024.
Consumers can expect to see more collections like this in 2024, as Rocky directs his creative focus on several Grands Prix, starting in Miami. He will serve as the creative director for all marketing efforts surrounding these collections as well.
More information about his 2024 collections and retailer availability will be shared soon.