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Stone Island presents its latest manifesto, “The Compass Inside,” during the unveiling of the fall-winter collection at Milan Fashion Week on January 12, 2024. The manifesto illustrates the brand’s core values, such as innovation, a continuous quest for new materials, solidarity, and obsessive attention to details, which have been the foundation since the brand’s establishment in 1982.
As part of the advertising campaign, designed as a sort of exploration, 16 prominent members of the Stone Island community, including Jason Statham, Dave (producer and musician), Wayne McGregor (choreographer), Henry Searle (tennis player), Tricky (rapper), and Heidulf Gerngross (architect), are showcased against the iconic white backdrop of Stone Island. The photographs, captured by David Sims, are composed under the artistic direction of Ferdinando Verderi and styled by Max Pearmain. This campaign highlights the diversity of the brand’s community and emphasizes its shared purpose, resonating with a global audience.
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