Once again, Perks and Mini (P.A.M.) and Puma have joined forces for the fourth edition of their PAM/PUMA BIO/VERSE project. This ongoing endeavor aims to honor biodiversity, the integration of technology with nature, the fusion of innovation with tradition, and the spirit of exploration in sports.
Centered around the theme of “being,” the duo enlisted the talents of Japanese hyper-pop rap artist Tohji for a campaign that seamlessly transitions between the physical, meta, microcosmic, and back, capturing a moment of awakening. Shot across Tokyo and Koke no Mori (The Moss Forest), photographer Idan Barazani beautifully captures Tohji’s dynamic epiphany. The campaign also showcases captivating CGI environments created by visual artist Matea Friend and a uplifting soundtrack by Low Jack.
The Spring/Summer 2024 addition to the PAM/PUMA BIO/VERSE project introduces a diverse range of outdoor-ready, unisex apparel, footwear, and accessories. Cryptic graphics and powerful logos are woven throughout the collection, with some items treated to snow-wash techniques, while others are crafted from mushroom leather and recycled cotton.
In addition to unique variations of the Puma Suede and Velophasis, standout pieces include the T7 Tracksuit, reversible Padded Vest, graphic Hoodies and T-Shirts, Legionnaires Cap, as well as a Backpack and Bottle Bag Set.
Explore the campaign and acquire the fourth installment of the PAM/PUMA BIO/VERSE project through Puma and Perks and Mini (P.A.M.) today.