SAMUTARO and Henri-Lloyd Explore British Pub Culture in FW24 Zine

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Sam Trotman, a well-known fashion and archival expert with 185 thousand followers under the name SAMUTARO, has been actively engaging in contemporary culture through immersive journalism. His Instagram account serves as a valuable resource for in-depth fashion insights, staying attuned to current trends.

The UK innovator joins forces with the protective clothing brand Henri-Lloyd to create an exclusive zine centered around waterproof fabrics designed to withstand rainy weather. Together, they venture into the local pub scene, visiting various hotspots and paying tribute to the influential English identity.

The “This Is Your Life Style” publication takes a nostalgic look back to the late ’80s, uncovering archival treasures from Henri-Lloyd. SAMUTARO and Henri-Lloyd relish British pub meals, sipping pints while clad in iconic attire. They queue for “PIE & MASH” sporting retro ski jackets and vibrant fleece layers. Henri-Lloyd’s laurel wreath logo embellishes preppy jumpers and rugby tops as they play darts and explore the historically rich streets of London.

Explore the collaborative zine further in the gallery below.

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Written by addstylers

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