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The new “Closet Campaign” by Balenciaga, photographed and directed by Inez & Vinoodh, was unveiled just one day after Kim Kardashian was announced as the brand’s latest ambassador.Over the years, Kim Kardashian has walked the runway at the 51st Balenciaga haute couture show, accompanied Demna at the 2021 Met Gala wearing a custom Balenciaga design, attended various Balenciaga fashion shows, and co-starred in several campaigns. That’s why she has just been named the ambassador of La Maison. Just one day after assuming the title, the businesswoman has taken center stage in the brand’s first “Closet Campaign” of the year. Kim is seen posing with the City Bag, with her own wardrobe and collection of bags in the background.

In addition to the City Bag, which is the bag they want to highlight this season, Le Cagole and the Hourglass also make an appearance in the “Closet Campaign.” Alongside images of the protagonists dressed in the brand, each in their respective closets, the campaign also includes a short video for Kim Kardashian’s social media. The multi-millionaire plays a game of guessing how many designer bags she has in her closet. (For the record, she said 130. The correct answer was 129. That’s how close!) If you haven’t seen the campaign yet, we provide it below:

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Written by addstylers

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