BBC ICECREAM is launching a Lunar New Year capsule that creatively merges the labels’ classic iconography with traditional East Asian heritage motifs.
Remaining faithful to their distinctive graphics, the collection intertwines the brand’s own emblems like the BBC Running Dog and Icecream motif with graphics symbolizing good fortune in Chinese culture. Since both Billionaire Boys Club and ICECREAM brands, along with their respective pieces, are featured in the capsule, both labels have presented their own way of honoring the celebrations. Billionaire Boys Club designs showcase a dragon coiled around the Arch Logo, reflecting good luck and prosperity. The ICECREAM line features the Chinese character “福,” meaning “blessing,” alongside other graphics symbolizing good fortune. Adding a festive touch to the collection, shades of yellow represent the gold hue, and red colors are used throughout. Gold and red are key colors symbolizing good fortune during the Lunar New Year.
The Lunar New Year capsule is currently available at BBC ICECREAM stores in Hong Kong and Taiwan. The collection will be accessible in BBC ICECREAM US and EU flagship stores and online starting on February 2.