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ROA is gearing up for the upcoming seasons with an exploration of its roots and values in the new collection for spring and summer 2024. Photographed by Anders Edströma, the campaign celebrates the brand’s heritage that originated in Forcella della Roa, a mountain pass in the Dolomites region of Trentino Alto Adige, Italy. For the campaign, the brand chose Hotel Briol, located in the meadows of Val d’Isarco. The inspiration for the campaign is also bricolage – a perspective on the creation and evolution of social identities.
With a predominant outdoor and hiking aesthetic, the visuals showcase a wealth of clothing suitable for various weather conditions. The collection includes quilted vests with panels, shearling coats, nylon windbreakers, technical shorts, hats, Vibram-soled loafers, and other functional footwear. The color palette encompasses natural shades of olive, wheat, gray, beige, ice blue, graphite, and black.
Explore the new ROA campaign for the spring-summer 2024 season in the gallery below.
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