Nike Orchard Road has officially opened its doors to consumers with a singular objective: to assist all athletes* in succeeding in sports—whether it’s achieving a first-place victory or taking the initial steps toward physical activity.
In celebration of the opening, on February 3rd, Nike welcomed NewJeans to Nike Orchard Road for their debut performance in Singapore. This all-female group, consisting of Minji, Hanni, Danielle, Haerin, and Hyein, plays a crucial role in Nike’s efforts to redefine sports, inviting a more inclusive audience, especially women and girls.
As Singapore’s newest sports hub, Nike Orchard Road is committed to serving a city that deeply values sports and an active lifestyle. Spanning three levels and covering 28,000 square feet, it stands as Nike’s largest mono-brand store in Asia outside of China.
Informed by local consumer insights, the store’s thoughtfully curated selection of Nike and Jordan Brand footwear and apparel caters to athletes who prioritize performance solutions, style, and emerging trends.
“Our Nike Orchard Road store extends an invitation to athletes in one of the world’s most influential cities, presenting a retail destination that showcases our passion for sport and innovation,” says Frank Ha, VP, APLA Nike Direct. “This new store’s distinctive product offerings, elevated service, and member experiences will inspire consumers, especially women, to develop a love for sports.”
Nike firmly believes that women and girls represent the future of sports, and the brand is dedicated to delivering meaningful innovation, design, and experiences for them. This commitment is evident at Nike Orchard Road, where the first floor showcases the latest offerings for women athletes, addressing both performance and style needs. This includes designated spaces for bras and leggings, ensuring clear communication of product attributes and innovative features to provide the desired fit, feel, and support.
Nike Orchard Road transcends the concept of a mere store; it is a dynamic, interactive space designed for athletes. This comes to life in the Swoosh Studio, a space dedicated to sports, wellness, and creativity, offering classes, workshops, and community events with Nike coaches, trainers, local creatives, and experts. Additionally, the Swoosh Studio’s workshops on style and creativity focus on amplifying women’s self-expression and confidence in sports and life.
To further encourage self-expression, Nike Members can unleash their creativity in an immersive Nike By You customization experience on the store’s third floor. For the store’s grand opening, Nike Orchard Road will feature customization options from three Singaporean women artists whose Nike designs draw inspiration from the pulse of sports and athlete stories in Singapore.
By providing smarter and more personalized Nike-exclusive experiences—curated shopping journeys, localized product assortments, and events—Nike Orchard Road is strengthening its relationships with members to foster loyalty and help more individuals achieve success in sports each day. The store underscores the brand’s commitment to equip and empower athletes, particularly women athletes, encouraging everyone to embrace the love of sports and movement.
*If you have a body, you are an athlete.
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