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LOEWE has recently revealed that South Korean actor Lim Ji-Yeon is the newest addition to its roster of brand ambassadors, joining Taylor Russell and Yang Mi in the Spring/Summer 2024 campaign. Captured by the longstanding collaborator David Sims, the campaign pays homage to the various identities of artist Lynda Benglis, who served as the muse for this season.
Presenting each woman in “uniform vignettes,” the campaign seeks to highlight the diverse range of emotions required of actors, with each actor interpreting Benglis’ characteristic posed portraits in their own way. The SS24 collection takes center stage, featuring textural knits, draped dresses, and twisted silhouettes.
In addition, classic accessories make notable appearances, with still-life imagery showcasing items like the Flamenco Purse, the Puzzle Bag, and footwear styles such as the Comic Folder Pump, Campo Mary Jane Mule, Toy Pump, and Toy Ballerina.
Explore Lim Ji-Yeon in action in the visuals above.
In other updates, GANNI and Ace & Tate have teamed up for their second collaboration, introducing a new collection of sunglasses.
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