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Sun, surfing, and style – that’s what California offers, and now so does NOAH NYC. The brand, known for its well-balanced collections, presents its vision for the spring-summer 2024 season, bringing a touch of Californian ease to the winter streets of the East Coast.
For those of us raised in winter, rain, and snow, California appears as a place where streets are paved with gold, and life is perfectly ideal. Desert drainage ditches seem like something out of a dream, waves endlessly rolling along the coast provide infinite diversity – all under the constant shine of the sun.
In its latest lookbook, NOAH NYC captures this Californian aesthetic, offering a fresh perspective on preppy, sometimes punk, sometimes hip-hop style, defining an entirely new approach on the East Coast.
As the brand approaches the opening of its store in Los Angeles, it invites family and friends from the West Coast to join in bringing the collection to life – all against the backdrop of the setting sun.
Discover the latest from the spring-summer collection of NOAH NYC in their online store, but first, take a look at the photo gallery below.
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