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Hoodrich Collaborates with M1llionz for Latest Collection Campaign with JD

In their most recent collaboration with JD, Hoodrich, the streetwear brand established by Jay Williams, a native of Birmingham, in 2014, has partnered with M1llionz, the “Lagga” hitmaker and rap hero from Birmingham.

The fresh collaboration unveils the newest Hoodrich x JD capsule, featuring updated color options for some of their most iconic tracksuit styles, such as OG Heat, OG Fusion, and OG Splatter.

To kick off the campaign, Hoodrich and JD have released a new visual featuring M1llionz, merging the contrasting facets of the Birmingham artist under the tagline “From Nothing To Something.” It juxtaposes the raw with the refined, juxtaposing shattered glass against pristine studio spaces, reflecting his street credibility and broad mainstream appeal.

You can acquire items from the Hoodrich collection both in physical stores and online at JD Sports.

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Written by addstylers

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