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FIRST IMAGES OF ADIDAS SUPERSTAR BY ADWYSD

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London-based skate brand Always Do What You Should Do and adidas have unveiled the official images of their Superstar silhouette.

Following the initial announcement of their collaboration, Always Do What You Should Do and adidas reveal the official images of their retro-inspired Superstar silhouette. This marks the first item from the co-designed capsule that draws inspiration from the London-based streetwear brand’s roots in the skate and surf scene and its loyal community of followers.

ADWYSD’s Superstar exaggerates the iconic elements of the Superstar, a trend we have recently seen in various releases. The upper is constructed with sustainable synthetic leather, while the puffed tongue features the brand logo and a reflective tab with interchangeable options. The insole incorporates the map of New Zealand.

The insole also features a sand footprint and the words “London” and “Monte Maunganui,” further emphasizing the brand’s roots and connection to both countries. Additionally, adidas and ADWYSD have launched a community space in Hackney, London, celebrating the people who make up their diverse communities and bringing together the worlds of skateboarding and surfing.

The new ADWYSD x adidas collaboration will be available for purchase through the CONFIRMED app starting from February 23.


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