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adidas Basketball is excited to announce the addition of four exceptional Overtime Elite (OTE) athletes as NIL brand ambassadors: Ian Jackson, Karter Knox, Mikel Brown Jr., and Adam Oumiddoch. This quartet of signings represents a significant advancement in adidas’ continuous commitment to the evolution of the sport and its investment in the future of basketball.
This collaboration serves as a strategic continuation of the multi-year partnership initiated in October 2023, where adidas was designated as the exclusive apparel and footwear sponsor of OTE. Both entities share a unified vision centered around prioritizing athletes, ensuring the well-being and growth of OTE players remain fundamental to their collaborative initiatives.
“The alliance with Overtime Elite and the inclusion of these talented young hoopers into the adidas family enables us to champion the future leaders of basketball and reaffirms our dedication to the sport’s progress,” stated Eric Wise, adidas General Manager of Global Basketball. “We take immense pride in fostering a collaborative environment that not only provides athletes with high-performance adidas products but also propels them to success beyond the basketball court.”
This partnership offers OTE athletes an unparalleled platform to establish connections within adidas, while the brand gains early exposure to the next generation of stars. The newly appointed NIL ambassadors will not only embody the essence of adidas Basketball but will also have access to educational opportunities, including product testing, visits to adidas headquarters, mentorship programs, and NIL readiness.
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