A.P.C. Campaign: Spring and Summer in Vibrant Colors

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In the latest A.P.C. campaign showcasing the Spring/Summer 2024 collection, we are transported to Los Angeles and the ’90s. Capturing the Malibu vibe, the collection takes us on a journey through time and space.

The French brand’s collection for the upcoming months exudes the atmosphere of a seaside resort, but not just any – it’s Malibu. Take the Crush t-shirt, for example, a subtle nod to the Pacific color, lifeguard hut, and the distinctive silhouette of a Southern California surfer.

The primary theme pays homage to the ’90s style on California beaches. Explore the gallery below, and look for individual pieces from the Spring/Summer A.P.C. collection in their physical stores and on the website.

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