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Jack Harlow Unveils Fresh Variations of the New Balance 550

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New Balance is set to launch two additional color options for the 550 and has enlisted Jack Harlow, their brand ambassador, to introduce them through a new promotional campaign.

The campaign, captured outside the Twig And Leaf diner in Jack Harlow’s hometown of Louisville, KY, showcases the artist donning the 550 in white, featuring accents of baby blue cracked leather and grey hairy suede. This is complemented by a white midsole and a gum rubber outsole. The campaign also highlights a women’s version with pastel olive accents instead of baby blue. Both these variations will be accessible in adult sizes as well as children’s sizes.

Starting February 22nd, these latest New Balance 550s will be exclusively available at Foot Locker, Kids Foot Locker, and Champs Sports, both in physical stores and online. Take a look at the promotional images below.

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