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ICECREAM, the skatewear brand by Pharrell under Billionaire Boys Club, makes a comeback with its Spring 2024 collection just in time for the warmer months. Making its debut in the first release, the collection remains true to streetwear and skate-inspired themes, highlighting lively silhouettes suitable for the transitional season.
At the heart of the collection, the initial drop features a range of hoodies, varsity jackets, loose-cut denim pants, and various outerwear pieces. Combining functionality with style, each piece is equipped with numerous pockets for optimal storage. The varsity jackets stand as a key element of the ICECREAM brand’s collegiate aesthetic. Noteworthy among the outerwear pieces is the nylon varsity jacket with distinctive ribbed shoulders. The iconic ICECREAM “Running Dog” is prominently featured on multiple items, such as the flannel shirt with an all-over print, as well as the denim jacket and jeans set, and the trucker cap. Another standout from the collection includes cargo-style camouflage tactical pants paired with a matching hoodie. Additional items encompass the ICECREAM cash roll t-shirt, chore jacket, and other seasonal essentials.
The initial drop of the Spring 2024 collection for ICECREAM is currently available in-store at BBC ICECREAM flagship stores in the U.S. and online.
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