Vans, the legendary footwear manufacturer, introduces a new category to the market, OTW. This acronym stands for “Off The Wall” and pays homage to the brand’s rich skateboarding history, exploring the heritage and multidimensional intersections of creative culture.
OTW by Vans extends beyond footwear, also delving into contemporary clothing. Season 1 of the campaign, captured by Jack Bridgland, showcases what the OTW line will bring: from oversized hoodies to workwear enriched with plaid, wide shorts, loose jeans, casual shirts, T-shirts, and more.
“OTW by Vans is a space for progress, experiences, and collaboration,” says Ian Ginoza, the Creative Vice President of OTW by Vans.
“Skateboarding thinking is at the core of Vans, and OTW enriches that spirit with a unique perspective, driving culture forward.”
Introducing the new line, Vans has selected a diverse group of creative ambassadors: models, tattoo artists, musicians, designers, and skateboarders.
The first drop from OTW by Vans includes the Half Cab Reissue 33 Vibram model, accompanied by the Patchwork Drill Chore Coat and pants.
Feel free to check out the gallery to get a closer look at the upcoming OTW by Vans releases.
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