Advisory Board Crystals SS24 “Critical Thinking 2” Collection

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Advisory Board Crystals has introduced its Spring/Summer 2024 collection, and let me tell you, it’s packed with standout pieces.

Featuring an extensive lookbook comprising a remarkable sixty shots, choosing a favorite becomes a challenge. Could it be the fleece hoodie with the turtle on the chest, the “Senior” zip-up cardigan, or perhaps the nostalgia-inducing crewneck inspired by a composition notebook that transports us back to elementary school days? Abc. provides insight into the thought process behind the SS24 “Critical Thinking 2” collection:

“Critical Thinking 2” serves as an expansion and abstract exploration of the concept of “today.” Building upon the initial “Critical Thinking” t-shirt capsule from 2020, the collection delves into continued themes, ideologies, recommendations, including herd mentality, Voltaire’s garden, and individuality. Various psychological and cultural narratives are explored.

Are we addressing what you think we’re addressing? That’s for you to decide. The current viewer of the ‘work’ interprets the meaning based on their needs. It evolves with each subsequent viewer. Whether seen on our page or on someone wearing it, we contribute context, meaning, and guidance, but ultimately the true meaning remains amorphous and dynamic.

At its core, the collection centers around a ‘student’ seeking purpose, embarking on a spiritual journey reminiscent of the Beatles or Steve Jobs’ trip to India in search of “enlightenment.” This quest extends to the capsule collection “The Sacred Mountain 2,” representing the physical place calling us for exploration. This capsule, featuring a collaboration with Merrell, significantly influences the season. Stylistically, the collection blends these worlds while conceptually addressing the present day. In summary: Vintage Ivy League, 60’s California climbing, foreign influence, exploration and enlightenment, transition to adult life, and critical thought processes during a time best described as the depths of uncertainty.

This marks a transition year. Change is happening on all fronts. We foresaw this, anticipated it in one form or another, and we understand that this collection holds immense significance for those in our community right now; today. It’s time to think critically.

Part 1 of Advisory Board Crystals SS24 “Critical Thinking 2” will be available starting Friday, March 1st at 11 am EST on AdvisoryBoardCrystals.com. Explore the complete lookbook below.