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SAN SAN GEAR’s SS24 Collection Offers a Playful Twist on Workwear

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Emerging South Korean brand SAN SAN Gear has unveiled its comprehensive lineup for the Spring/Summer 2024 season, named “SCOPE.” The collection showcases the brand’s signature elements, blending functionality with contemporary aesthetics while maintaining performance and an outdoor-inspired design approach.

The lookbook presents a whimsical and inventive reinterpretation of office attire. Set within an office environment, the Seoul-based collective is adorned in pieces from the collection, creatively styled to evoke a lively and quirky atmosphere. As you peruse the content, you’ll delve into the essence of the lookbook, which continues the experimental styling in a more understated manner. Windbreaker-style jackets, nylon pants, and shorts are recurring elements that take center stage, presented in a palette of soft blues, greens, neutrals, along with essential grays, blacks, and whites.

Coming soon via the brand’s website and Seoul-based physical store, stay tuned to SAN SAN GEAR’s social media channels for updates.


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