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This collection is a celebration of existence, embracing the essence of summer through vibrant hues, tender embraces, rhythmic movement, and the comforting embrace of sunlight.
American Vintage, a brand rooted in American fashion and founded in Marseille in 2005, has unveiled its Spring Summer 2024 Collection. An homage to life itself, this collection captures the essence of summer with its vibrant colors, intimate moments, flowing rhythms, and the soothing warmth of the sun. Choosing Madrid as the backdrop for the SS24 campaign, American Vintage draws inspiration from the city’s rich architectural heritage, diverse populace, and the vibrant energy coursing through its streets. Captured through the lens of Madrid-based photographer Pepe Lobez, the campaign highlights the simple beauty found in everyday life, elevating ordinary moments to extraordinary.
Madrid, known as “the place of many streams” from its Arabic name “magerit,” provides an ideal canvas for the collection. Pepe Lobez’s photography showcases the collection through 21 distinct lines, featuring a casting approach that embodies the genuine spirit of the brand. American Vintage presents models of varying ages, each adorned in the brand’s iconic ensembles blending fashionable prints, stripes, and a color palette inspired by the natural world and sunlight. This collection pushes boundaries with innovative cuts, fabrics, and color combinations that seamlessly blend the futuristic with the timeless.
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