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The iconic Swedish skate brand, Polar Skate Co., has just unveiled its cards for spring 2024, presenting a new lookbook.
This time, the brand has opted for a deeper immersion into the world of muted tones, which is the hallmark of this collection. The lookbook photos were shot by Paul Grund and Sirus F Gahan, who used analog cameras during the desert sessions in the United States. Each photo exudes a unique atmosphere, capturing both the brand’s attitude and their distinctive style.
The quality of the images from analog cameras adds a retro character to the collection, making shirts, hoodies, and T-shirts more nostalgically perceived by the viewer. Each product is enriched with inspiration and history, allowing one to feel the true essence that the Swedish brand aims to convey.
The entire Polar Skate Co. collection is now available for purchase on the brand’s official website.
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