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Targeted towards restless and innovative minds, the collection draws from contemporary art, brimming with spontaneity; takes cues from the rapid technological advancements the world has experienced in a short span; and explores the boundaries between the natural and synthetic, always intertwined in current reality. ‘The Mess Before I Wake Up’ is a testament to the brand’s deep commitment to interactive fashion, resulting in pieces that constitute not just a collection but a stimulating game.
Embodying the spirit of SSSTUFFF, each garment has its own story and interactive element, making them not only wearable but an experience in themselves. Throughout the collection, standout pieces include the “Ads Zip-up Hoodie,” inspired by the ephemeral paper ads that populate the streets. This hoodie is a nod to the fleeting beauty of urban life and captures the essence of street art, serving as a statement in itself.
Also noteworthy is the Xtufff hoodie, inspired by a renowned rocket company known for its underwhelming merchandise. Its graphic features a toilet brush rising like a rocket. Combining humor and innovation, SSSTUFFF introduces a graphic that changes color in sunlight, as well as elements that feel real to the touch, like the toilet brush. The “Animals Are Friends” hoodie is a tribute to furry friends, expressing gratitude to departed companions and celebrating the time spent with them.
Regarding accessories, the lenticular bag stands out, inspired by a trip to Los Angeles where sunsets resembled those of Barcelona. This bag uses 18 pieces of 3D lenticular postcards to merge the two cities into a visual experience capturing the essence of both places. Also notable is the measuring tape belt, born from the confusion of working with different measurement systems. “Cut My Hair” is a sweater that invites play and interaction; the doodle’s hair can be cut and customized, making each piece as unique as its wearer.
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