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New Balance has unveiled two exclusive color variations of the 9060, available only at Foot Locker, accompanied by a campaign featuring Emmy Award-winning actress and producer Storm Reid.
As a New Balance brand ambassador since 2021, Reid is celebrated for her roles as Gia in Euphoria and Riley in The Last of Us. Beyond her on-screen presence, she influences the entertainment industry’s cultural landscape through her production company, A SEED & WINGS. In this fresh campaign for New Balance and Foot Locker, Storm highlights the versatility of the 9060, underscoring its status as a contemporary statement of style and individuality. Joining her is emerging UK singer-songwriter and TikTok sensation, Louis III, whose distinctive fusion of pop, R&B, and authentic storytelling amplifies the campaign’s aesthetic.
Debuted in 2022, the New Balance 9060 boasts a chunky yet forward-looking silhouette inspired by the New Balance 99x series, the visible tech-driven aesthetics of the early 2000s, and the brand’s legacy in performance running. The newest “Olive” and “Pinkish” color options are available in sizes for men, women, and kids.
The New Balance 9060 in “Olive” and “Pinkish” is now exclusively offered at Foot Locker, Kids Foot Locker, and Champs Sports, both in-store and online. Explore the campaign below.
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