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FRAME MAKES A STRONG BET ON AMELIA GRAY

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The supermodel and current it-girl becomes the official ambassador of the brand and the protagonist of its latest campaign.

The iconic Chateau Marmont in Los Angeles served as the perfect backdrop to unveil the news and FRAME’s Summer 2024 collection, featuring new denim styles like the Slouchy Straight Jean, Easy Shorts, and the Denim Power Jacket, along with sun-bleached summer pieces like the Heart Jacket or the Long Barrel Jean.

As a co-star, Amelia Gray, the brand’s new signee after being chosen by Erik Torstensson himself and becoming the official face thanks to her “work ethic and determination,” as stated by the co-founder. Swipe through the gallery above and discover campaign images. The collection is now available at frame-store.com.

And speaking of new offerings… Gucci Valigeria continues the story of Kendall Jenner and Bad Bunny.


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