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JULIETA, CARLA PAUCAR, AND MARÍA LEÓN STAR IN THE LATEST ADIDAS ORIGINALS CAMPAIGN

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adidas Originals announces a new campaign titled “1000 Back,” continuing to delve into the brand’s cultural legacy and paying homage to the communities and subcultures that have embraced its iconic Gazelle, Samba, and Spezial shoes. Originally designed as training, soccer, and handball footwear, these three models have evolved into lifestyle staples, leaving their mark on various places, cultures, and movements.

At the local level, the campaign features singer Julieta Gracián, stylist Carla Paucar, and soccer player María León. The campaign imagery showcases how these three individuals, initially very different in their profiles, style these iconic models, each with their unique flair. It demonstrates how these timeless classics can be worn in countless ways. Indeed, classics never go out of style, as adidas Originals proves once again.


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