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Wales Bonner x adidas Originals: A Collection Inspired by East African Runners

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This spring-summer season, adidas Originals and Wales Bonner have joined forces once again to unveil a collection inspired by the rich heritage of East African runners. The unique line, aptly named "The Rift Valley Runners," draws from the legacy of marathoners from Iten, Kenya, famously known as the "Home of Champions."

Design and Style Elements

The collection features modern reinterpretations of archival running styles, crafted from the highest quality materials. Expect to find colorful tracksuits, thoughtfully designed prints, and bold patterns adorning running shirts, T-shirts with the iconic three stripes, and patterned shorts. Complementing the apparel, the collection also includes accessories like reversible hats, bags, and socks with vibrant graphics.

Highlight on Footwear

Special attention is given to the footwear in this collection. The classic adidas SL 76 is reimagined in two striking colorways – yellow and blue. Additionally, the iconic adidas Samba gets a fresh look with two new styles, including the debut of the Samba Millennium, featuring a distinctive blue fur heel.

Campaign and Storytelling

The promotional campaign for this collection, executed by renowned photographer Viviane Sassen and filmmaker Steven Traylor, narrates a story of perseverance and ambition. Showcasing the collection are world-class adidas runners, including Emmanuel Wanyonyi and Bethwel Yegon, embodying the spirit of East African athleticism.

Global Launch and Availability

The adidas Originals by Wales Bonner Spring/Summer 2024 collection will be available globally from May 21st. You can find it on the official website, through the Confirmed app, and in selected stores.

Conclusion

"The Rift Valley Runners" collection not only celebrates the remarkable heritage of East African runners but also blends contemporary fashion with athletic excellence. Whether you’re an athlete or a fashion enthusiast, this collaboration promises to bring a unique and vibrant touch to your wardrobe. Be sure to mark your calendars for this exciting global release!


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