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Sunset Over Medellín: J Balvin’s Air Jordan 3 “Rio”

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J Balvin Teams Up with Jordan Brand for the Fourth Time

J Balvin, the renowned reggaeton star, has once again collaborated with Jordan Brand, unveiling a new edition of the iconic Air Jordan 3. This special release, named “Rio” after his son, is rich with personal touches and vibrant design elements.

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Inspired by Medellín's Magical Sunsets

The color scheme of the Air Jordan 3 "Rio" draws inspiration from the breathtaking sunsets of Medellín. The energetic palette features black leather contrasted with shades of orange, purple, and red, capturing the essence of a sunset's transition.

Distinctive Design Features

The "Rio" model stands out with its classic elephant skin pattern and gradient soles that give the sneakers a unique and stylish appearance. Transparent heels adorned with J Balvin's logo and custom hangtags add a special touch, making this limited edition a continuation of last year's hit, the "Medellín Sunset."

Release Date and Availability

Sneaker enthusiasts and fans of J Balvin can mark their calendars for May 22, 2024. The Air Jordan 3 "Rio" will be available through the Nike SNKRS platform, promising to be a highly anticipated drop.

Get ready to experience the vibrant and personal design of the Air Jordan 3 "Rio," a celebration of J Balvin's creativity and his deep connection to Medellín.


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