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French label Hélas has just unveiled its Summer 2024 collection and campaign, drawing inspiration from the digital revolution of the ’80s. The pieces feature playful graphics that harken back to retro PowerPoint presentations and Windows Paint aesthetics, infused with the nostalgic vibe of vintage beach escapes.
Vintage Summer Vibes
Aiming to capture the essence of a vintage summer, Hélas presents items like the Brush Shorts and Tee, the Bel-Air Oversized Shirt, and the Cool Coog All-Over Knit. These pieces offer a colorful twist to classic skate silhouettes. The collection embraces surf, skate, and golf culture, delivering unisex items that boast baggy silhouettes, vibrant prints, and statement designs.
Unique Campaign Shoot in Biarritz
To celebrate the new collection, Hélas conducted a campaign shoot with local talent in Biarritz. This picturesque setting highlights how the effortlessly stylish collection transitions seamlessly from beachside to cityscape. The campaign showcases the versatility and relaxed vibe of the Summer 2024 collection, perfect for any summer adventure.
Release Date and Availability
The highly anticipated Hélas Summer 2024 collection will be available on the Hélas website starting May 24. Make sure to visit their site to explore and purchase these unique pieces that blend nostalgic charm with modern style.
Conclusion
Hélas’ Summer 2024 collection is a testament to the brand’s ability to merge retro influences with contemporary fashion. The playful graphics and vibrant colors bring a fresh take on vintage summer style, making it a must-have for those looking to stand out this season. Don't miss out on this exciting release and be sure to check out the collection on May 24.
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