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Nike proudly introduces A’ja Wilson as the latest member of its prestigious signature family, marking a significant milestone in the brand’s partnership with one of basketball’s most extraordinary talents.
A Collaboration of Excellence
For over a year, Wilson has collaborated closely with Nike’s innovation, product, and design experts to craft a signature collection that embodies her unique style, stellar performance, and unapologetic authenticity. As one of the most iconic basketball players of her generation, Wilson’s collection naturally includes a signature shoe. For more details, visit ofcourseihaveashoe.com.
“It’s been incredible working with Nike toward a dream of having my collection, and it really is an honor to take this next step and become a Nike signature athlete,” says Wilson. “From my logo to the look of the shoe and the pieces throughout the collection, we’ve worked to make sure every detail is perfectly tuned to my game and style.”
Designing with A’ja: A Collaborative Journey
Wilson’s journey with Nike has been deeply reflected in the design process, as noted by Ben Nethongkome, the lead footwear designer for her collection. From the beginning, Wilson was proactive in sharing her aesthetic and performance priorities. Her collaborative spirit and infectious energy were pivotal in bringing her vision to life.
“The experience working with A’ja on her collection reflects who she is on the court and in the locker room,” says Nethongkome. "She’s a natural leader. Her team is built around her, and she’s able to be that leader, that voice. She makes everyone feel comfortable to be who they are. And that, I feel like, was the secret sauce in working together on this collection.”
A Shoe That Elevates Performance and Style
Wilson and the design team quickly formed a meaningful partnership, aiming to create a shoe that enhances her performance on the court and showcases her distinctive style.
“The design process with Nike was really gratifying, and I didn’t realize how much goes into designing a shoe,” says Wilson. “My biggest asks were that the shoe was light and comfortable for all the hours I spend on the court, and that it also looks really good. It’s versatile, and I hope people will wear it when they’re hooping but also just when they’re walking around every day. It’s so exciting to be sharing my signature, a piece of me, with the world.”
Empowering Women and Girls
By joining Nike’s roster of signature athletes, Wilson becomes part of a growing team of women who have partnered with the brand to develop meaningful collections, including Serena Williams, Megan Rapinoe, Naomi Osaka, and Sabrina Ionescu. A longtime advocate for women and girls, Wilson aims to empower them to achieve their goals, no matter how ambitious.
“I hope when girls wear this shoe, they believe in themselves,” says Wilson. “I want them to hopefully lace them up, feel powerful and understand that nobody can stop them from their dreams. Set those goals high. Go get them — that’s the biggest thing.”
Looking Towards the Future
This empowering sentiment aligns perfectly with Wilson’s role in Nike’s Athlete Think Tank, which helps shape how the brand creates innovative products, meaningful experiences, and supportive communities for women and girls. Wilson has also recently collaborated with Nike and other elite athletes to envision the future of Nike Air, utilizing cutting-edge technologies and artificial intelligence.
Wilson’s signature collection will be available in women’s, men’s, and kids’ sizes and will be released globally on nike.com, SNKRS, and select retailers in 2025.
Stay tuned for more updates on this groundbreaking collaboration and prepare to experience the power and style of A’ja Wilson’s signature collection.
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