Iris Law is the Newest Face of GUESS JEANS

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Iris Law Joins GUESS JEANS as the Face of the New Campaign

It-girl Iris Law has been announced as the newest face of GUESS JEANS, joining the denim revolution as the brand introduces its innovative GUESS AIRWASH concept. This exciting announcement comes with a new campaign photographed by Rafael Pavarotti, featuring Law in a minimalist setting that highlights the brand’s signature denim collection.


Celebrating GUESS AIRWASH: A Sustainable Denim Innovation

The campaign celebrates GUESS AIRWASH, a new and sustainable alternative to the traditional stone-washing process. In this campaign, Iris Law is seen wearing a classic shirt and jeans combo, updated with a modern fit and new graphic emblems. The visuals draw inspiration from the iconic GUESS campaigns of the ’80s and early ’90s, reminding us of the brand’s storied legacy in pioneering innovative denim styles.

Sustainable and Stylish: The Summer 2024 Collection

The Summer 2024 collection from GUESS JEANS is crafted from organic and recycled materials. Developed with a sustainable-focused manufacturing process, this collection ensures that the brand's commitment to environmental responsibility doesn’t detract from its authentic denim heritage.

Explore the New Collection

Take a look at Iris Law in action for GUESS JEANS and experience the new denim styles firsthand. Head to the brand’s website from May 21 to get a closer look at the new season offerings and embrace the sustainable denim revolution.

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