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California Cool in the New BBC ICECREAM EU Collection

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The European branch of BBC ICECREAM is bringing the California style of the 90s and 2000s into the spotlight. The new pre-fall collection pays homage to the relaxed and carefree spirit that defines the Golden State. The brand continues its deep connection with streetwear, presenting a rich array of inspirations drawn from America.

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A Fusion of Workwear and Streetwear

The collection features elements inspired by mid-century workwear. You'll find jackets, tracksuits, hoodies, sweaters, denim, shirts, shorts, and T-shirts. Standout pieces include a dark denim set with colorful Running Dog prints, a black velour tracksuit with white details, and simple varsity jackets in shades of green and light brown. The entire collection is complemented by stylish caps.

Capturing the Spirit of the Collection

The campaign, captured by Fabien Montique and Dylan Reid, perfectly encapsulates the spirit of the new collection. BBC ICECREAM EU for fall is now available online, ready to bring a touch of California cool to your wardrobe.

Explore the collection today and embrace the laid-back, stylish vibe that BBC ICECREAM EU has to offer.


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