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Peachy Den Has Your Summer Wardrobe Covered, Seriously

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Explore the Spring/Summer 2024 Collection

Peachy Den transports us to the sun-soaked streets of Margate with its vibrant Spring/Summer 2024 collection. The campaign, featuring British model Stella Jones, perfectly captures the essence of a seaside adventure in a quintessentially English beach town. Peachy Den’s latest collection showcases a variety of seersucker co-ords, cotton separates, and summer dresses, all inspired by sporty vintage styling.

PEACHY DEN HAS YOUR SUMMER WARDROBE COVERED-addstylers (1)

Introducing the Cindy Capsule

One of the standout elements of this collection is the Cindy capsule. Originally starting as a simple bikini set, the Cindy line has evolved into one of Peachy Den’s best-selling styles. It now includes tops, shorts, capris, and a new dress silhouette. Founder Isabella Weatherby explains, “We loved the fabric so much that we saw its potential for use in ready-to-wear products. The Cindy set and new expansion styles are all swimmable, providing a whole new range of styles to mix and match from the city to the beach.”

Effortless Style and Simple Summer Moments

The campaign, directed by Willa Burton, aims to convey two main ideas: the effortlessly cool style of the Peachy woman and the quiet beauty of simple summer moments. Burton adds, “I envisioned the Agnes Martin-inspired hues against the muted, nostalgic ice cream colors of the British seaside. Margate felt like the perfect place to explore this vision and proved the ideal backdrop for Stella Jones to embody the ‘Brit girl cool’ that Peachy Den pioneers.”

Shop the Latest Collection

The new campaign beautifully showcases Peachy Den’s commitment to blending vintage inspiration with modern style. Take a look at the latest collection on Peachy Den’s website and discover how these versatile pieces can elevate your summer wardrobe. From the beach to the city, Peachy Den has you covered with chic, swimmable styles perfect for any summer adventure.


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