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Jhené Aiko Joins SKIMS as New Campaign Face
SKIMS has unveiled its latest celebrity face for their new campaign, featuring the GRAMMY-nominated singer-songwriter Jhené Aiko. This exciting collaboration comes just ahead of Aiko’s highly anticipated tour. The campaign, shot by South African photographer Henrik Purienne, captures Aiko in his signature vintage-inspired style.
Striking Desert Backdrop
The campaign, set against a stunning desert backdrop, showcases Jhené Aiko in SKIMS' Cotton Rib and Cotton Jersey collection. Highlighting pieces such as the Cotton Rib Cami, Tank, and Tee, along with the Jersey Boy Short and Cheeky Tanga, Aiko perfectly embodies the brand’s commitment to comfort and style.
Jhené Aiko's Love for SKIMS
Aiko expressed her excitement about the campaign, stating, “This was such a beautiful campaign to star in. As a longtime customer and genuine fan of the brand, I’m honored that SKIMS asked me to be part of it. My outfits on stage can often be very intricate and restrictive, but when I’m at home with my family or traveling on the road, comfort is essential.”
Kim Kardashian on the Collaboration
Kim Kardashian, the founder of SKIMS, also shared her thoughts on the collaboration: “Jhené’s presence adds a calm yet dynamic layer to the campaign that reflects the comfort and ease of SKIMS Cotton Rib and Cotton Jersey collections. She’s one of my favorite artists so I’m honored to have her star in our SKIMS Cotton campaign ahead of her Magic Hour Tour that starts this month!”
Shop the Collection
To see Jhené Aiko in action and explore the featured pieces, check out the campaign visuals above. Visit the SKIMS website to purchase items from the Cotton Rib and Cotton Jersey collections and experience the blend of comfort and style that SKIMS is known for.
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