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ASICS x HAY: A Fusion of Scandinavian Design and Sneaker Innovation

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Introduction to the ASICS x HAY Collaboration

The world of sneakers is about to get a stylish upgrade with the introduction of the ASICS x HAY collection. This unique collaboration, debuting at the 3 Days of Design festival in Copenhagen, merges the renowned comfort and innovation of ASICS with the minimalist and chic aesthetics of Scandinavian design by HAY.

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Reviving the Classic Skyhand OG Model

At the heart of this collaboration is the revival of the iconic Skyhand OG model from 1994. The ASICS x HAY collection features three distinctive colorways: pink, blue, and emerald. Each pair is meticulously crafted from a blend of suede and leather, ensuring both durability and a premium feel. The integration of ASICS' advanced FlyteFoam and EVA foam technologies guarantees exceptional comfort and support, making these sneakers perfect for both everyday wear and athletic pursuits.

Design Inspirations: Pajamas and Beyond

Mette Hay, co-founder of HAY, reveals that the color palette of this collection is inspired by the brand's Outline Pajamas. This inspiration brings a cozy, yet sophisticated vibe to the sneakers, aligning perfectly with HAY's design philosophy. The collection doesn't stop at footwear; it also includes a versatile Weekend Bag and the Everyday Socks, blending Scandinavian aesthetics with ASICS' renowned functionality.

Where and When to Get the ASICS x HAY Collection

The highly anticipated HAY x ASICS Skyhand collection will be available in selected HAY stores and online across Europe starting June 28. This launch is set to be a significant event for both design enthusiasts and sneakerheads alike, offering a rare combination of style, comfort, and functionality.

Conclusion: A Must-Have Collection

For fans of design and sneakers, the ASICS x HAY collection is a must-have. This collaboration not only pays homage to the classic Skyhand OG model but also brings a fresh, contemporary twist with its Scandinavian-inspired design. Be ready to elevate your sneaker game with this exceptional blend of style and innovation.


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