Introduction to the ASICS x HAY Collaboration
The world of sneakers is about to get a stylish upgrade with the introduction of the ASICS x HAY collection. This unique collaboration, debuting at the 3 Days of Design festival in Copenhagen, merges the renowned comfort and innovation of ASICS with the minimalist and chic aesthetics of Scandinavian design by HAY.

Reviving the Classic Skyhand OG Model
At the heart of this collaboration is the revival of the iconic Skyhand OG model from 1994. The ASICS x HAY collection features three distinctive colorways: pink, blue, and emerald. Each pair is meticulously crafted from a blend of suede and leather, ensuring both durability and a premium feel. The integration of ASICS' advanced FlyteFoam and EVA foam technologies guarantees exceptional comfort and support, making these sneakers perfect for both everyday wear and athletic pursuits.
Design Inspirations: Pajamas and Beyond
Mette Hay, co-founder of HAY, reveals that the color palette of this collection is inspired by the brand's Outline Pajamas. This inspiration brings a cozy, yet sophisticated vibe to the sneakers, aligning perfectly with HAY's design philosophy. The collection doesn't stop at footwear; it also includes a versatile Weekend Bag and the Everyday Socks, blending Scandinavian aesthetics with ASICS' renowned functionality.
Where and When to Get the ASICS x HAY Collection
The highly anticipated HAY x ASICS Skyhand collection will be available in selected HAY stores and online across Europe starting June 28. This launch is set to be a significant event for both design enthusiasts and sneakerheads alike, offering a rare combination of style, comfort, and functionality.
Conclusion: A Must-Have Collection
For fans of design and sneakers, the ASICS x HAY collection is a must-have. This collaboration not only pays homage to the classic Skyhand OG model but also brings a fresh, contemporary twist with its Scandinavian-inspired design. Be ready to elevate your sneaker game with this exceptional blend of style and innovation.
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