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PUMA Announces BLACKPINK’s Rosé as New Ambassador

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Exciting New Partnership

PUMA has just unveiled an exciting new partnership with BLACKPINK member Rosé. This collaboration will see the K-pop star bringing her distinctive vision to PUMA’s latest campaigns. Known for her unique style and global influence, Rosé will support the “Rewrite the Classics” program, which aims to reinvent timeless PUMA franchises for a new generation of footwear enthusiasts.


Rosé Joins the PUMA Family

“I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA,” Rosé stated enthusiastically. Joining the ranks of existing ambassadors such as Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé will kick off her partnership with the PUMA Palermo, which she wore for the official announcement.

Impact on Music, Fashion, and Culture

“Rosé’s remarkable influence on music, fashion, and culture globally is such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space,” said Maria Valdes, Chief Product Officer for PUMA. “Her unique perspective will be instrumental in amplifying PUMA’s ‘Rewrite the Classics’ program, highlighting franchises like Palermo and Speedcat. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together.”

Stay Tuned for More

Take a look at the official announcement images and stay tuned for more exciting updates from Rosé and PUMA. This collaboration promises to bring fresh and innovative designs, merging Rosé’s fashion-forward aesthetic with PUMA’s iconic style.

Be sure to follow PUMA’s social media channels and website for the latest news on upcoming releases and exclusive content featuring Rosé. This partnership is set to make waves in the fashion and sneaker world, and you won’t want to miss it.

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Written by addstylers

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