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London-based label Damson Madder just launched its Spring/Summer 2024 campaign, confirming one of this summer’s biggest trends. Featuring a new bag, shorts, gilet, and cargo pants, all in leopard print, it’s safe to say that this kitschy pattern is a must-have for the season.
Leopard Print Takes Center Stage
Damson Madder’s SS24 collection highlights leopard print across various pieces, making it the standout trend of the season. The collection includes stylish bags, trendy shorts, versatile gilets, and practical cargo pants, all adorned with the bold print. This playful and eye-catching pattern is perfect for adding a touch of wild to any outfit.
Delicate Prints and Vibrant Hues
Beyond leopard print, the collection features a variety of other styles. Broderie mini-dresses, printed shackets, and dark indigo denim are key pieces, each punctuated with Damson Madder’s signature frilly scrunchies and bags. These pieces blend delicate prints with vibrant hues, creating a fresh and lively aesthetic for the summer.
Versatile Summer Silhouettes
The SS24 campaign showcases Damson girlies all over town in their new season silhouettes. The collection includes pants, dresses, matching sets, and even swimwear, ensuring you have everything you need for summer in the city. The versatile silhouettes and trendy designs make it easy to mix and match, creating endless outfit possibilities.
Shop the New Season Styles
The summer-ready SS24 campaign is set against sunny London backdrops, perfectly capturing the essence of the season. To add these stylish pieces to your wardrobe, head to Damson Madder’s website and explore the new collection. Embrace the bold leopard print and delicate, vibrant styles to make a statement this summer.
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