Gucci Pays Homage to Its Past with a New Tennis Collection

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Gucci’s Tribute to Its Tennis Heritage: A New Collection Unveiled

Gucci’s latest tennis collection, initially launched in select stores in Paris in May, is now making its global debut alongside a new campaign featuring professional tennis players such as Emma Cohen and George Loffhagen. Together, they embody the spirit of the collection while showcasing its pieces with the winning attitude they are known for both on and off the court.

Inspired by Gucci's Tennis Archives

This special selection draws inspiration from Gucci's archives dating back to the 1970s, paying homage to the House's historical connection with tennis. During that era, Gucci expanded its product offerings to include tennis-related accessories and footwear, notably the iconic Gucci Tennis 1977 sneakers, one of the first luxury sneakers ever created. This affinity for tennis continued into the 1980s with a range of ready-to-wear pieces.

Modern and Elegant Interpretation

The collection presents a modern and elegant reinterpretation of traditional tennis attire, featuring refined dresses, sophisticated polo shirts, and coordinated sets for both men and women. Highlights include shorts and skirts paired with sleeveless tops and knitwear, complemented by caps, wristbands, and a curated selection of leather goods.

Key Pieces and Details

Included in the selection are new travel bags, tennis backpacks, racquet holders, and shoe bags, all distinguished by a white-on-white version of the iconic GG monogram and striped details. The iconic Tennis 1977 sneaker is available in white canvas and leather variations, alongside the sporty Gucci Ace adorned with the GG monogram.

The Iconic Web Stripe

The emblematic web stripe, a distinctive code weaving Gucci's past and present, pays homage to its historic legacy and serves as a central element of the collection. An iconic detail that ties together all designs, infusing the collection with a cohesive aesthetic that evokes the timeless elegance of sportswear.

This new Gucci Tennis collection not only celebrates the brand's enduring relationship with tennis but also showcases its ability to blend heritage with contemporary fashion trends, offering enthusiasts of both luxury and sport a sophisticated and stylish choice for their wardrobes.