The Vision Behind Geel
Founded by Irene Geel in 2021, Geel is a Los Angeles-based slow fashion label that aims to create pieces you can’t live without. The brand offers a range of stylish basics and timeless designs, providing adaptable pieces suitable for any season or occasion.

Ethical Manufacturing in Los Angeles
Geel takes pride in crafting its collections locally in Los Angeles, partnering with ethical manufacturers to produce small batch collections. This approach helps eliminate waste and overproduction, aligning with the brand's commitment to sustainability and responsible fashion.
The Capsule Collection with Cierra O’Day
Recently, Geel collaborated with it-girl Cierra O’Day to create a capsule collection that embodies her distinctive style. Drawing inspiration from her wardrobe staples, the collection features four classic pieces: the Gem Tee, Swan Top, O’Day Trousers, and Rosie Skirt. Each piece is designed to reflect Cierra's unique fashion sense while maintaining Geel's commitment to quality and timelessness.
Summer Campaign Highlights
This week, Geel launched its new Summer campaign, showcasing a fusion of sheer tanks and vests, soft capris, ruched midi dresses, and timeless mini skirts. The campaign highlights the brand's dedication to creating versatile and stylish pieces that can effortlessly transition between seasons.
Shop the Latest Collections
Explore the new drops from Geel's Summer campaign and discover your next wardrobe staples. Head to Geel’s website to purchase the latest collections and embrace the slow, seasonless fashion that the brand champions.
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