adidas Introduces New Home Kit for Juventus Turin
adidas has unveiled the new home kit for Juventus Turin for the 2024/25 season, showcasing a futuristic interpretation of the club’s traditional colors.

A Modern Lunar Twist on Black and White
The iconic black and white colors, beloved by Bianconeri fans, have received a contemporary, lunar-inspired makeover. Subtle crater patterns covering the shirt allude to the moon's surface, symbolizing the spirit of pioneering and the drive to break boundaries.
Advanced 3D Technology and Unique Design
adidas designers have crafted an exceptional kit using advanced 3D technology to replicate the texture of the moon's surface. The precisely executed material gives the shirt a visual and tactile appeal. The classic black and white collar and the iconic adidas three stripes complete the look.
Tribute to Progress and Innovation
Sam Handy, SVP of Product and Design at adidas, emphasizes that the new Juve kit is a tribute to progress and innovation, perfectly blending tradition with modernity. The kits are available in two versions: the match version featuring HEAT.RDY technology and the fan version with AEROREADY technology.
Where to Buy the New Juventus Kits
The new Juventus Turin football shirts are now available for purchase in their fan stores, selected physical stores, and on the adidas website.
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