ROA’s Fall/Winter 2024 Campaign: Swiss Alps as the Backdrop for Functional Fashion

Stunning Swiss Alps Backdrop

The new collection, photographed by Nickki McClarron against the architectural masterpieces of Manuel Pauli’s Tre Tetti and Mario Botta’s Casa Bianchi in Ticino, Switzerland, pays homage to the serene and restorative elements of valley life. The stunning Swiss Alps provide a picturesque backdrop that enhances the collection's aesthetic.

Emphasis on Hybridization and Versatility

The campaign highlights the hybridization, versatility, and functionality of the new collection. It includes puffer jackets, technical coats, knitwear, and soft tops. Each garment is designed to withstand various environments, from urban streets to alpine valleys, ensuring that wearers are prepared for any adventure.

Duality Concept Exploration

ROA continues to explore the concept of duality, offering clothing that meets both functional and emotional needs. This approach ensures that each piece is not only practical but also resonates on a deeper level with the wearer, providing comfort and style in equal measure.

Collection Availability

The new collection is now available online, allowing fashion enthusiasts to incorporate ROA's innovative and functional designs into their wardrobes. Whether you're navigating the city or exploring the great outdoors, ROA's Fall/Winter 2024 collection offers the perfect blend of style and utility.