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Stone Island proudly unveils its latest boutique in the iconic Harrods of London, marking another step in the brand’s strategic global expansion into the world’s most prestigious cities.
A New Landmark in Harrods’ Menswear Department
Occupying a 40-square-meter space on the second floor within the menswear section, the new Stone Island boutique is a testament to the brand’s commitment to cutting-edge design and material innovation. This store isn’t just a retail space; it’s a carefully crafted environment that echoes the brand’s ethos of blending technology with style.
A Collaboration of Visionaries: The Design Concept
The boutique’s design is a product of the collaboration between Stone Island and the renowned design studio OMA/AMO. This partnership has resulted in a unique aesthetic where raw materials take center stage, creating an atmosphere that’s both modern and grounded in natural elements.
The rear wall of the store is particularly striking, featuring layers of compressed earth that mimic the natural strata of the earth. This design choice not only adds a tactile, organic feel to the space but also serves as a visual reminder of the brand’s dedication to innovative material use. Complementing this is the structural, dark cork, which has been specially treated through burning and sandblasting. This material not only contributes to the store’s visual appeal but also optimizes acoustics and humidity levels, ensuring a comfortable shopping experience.
The Heart of the Boutique: Central Design Elements
At the heart of the boutique lies a distinctive, bottle-green table that serves as a focal point. Surrounding this centerpiece are aluminum stools designed by Tim Teven, known for his functional yet stylish approach to furniture design. The space is illuminated by technical lighting from Tim Hooijmans, which adds a modern touch and highlights the boutique's key features.
Showcasing the Fall/Winter 2024/2025 Collection
The new Stone Island boutique in Harrods offers the brand’s full Fall/Winter 2024/2025 collection, showcasing the latest in outerwear, knitwear, and accessories. One of the highlights of this collection is the new Stone Island Marina capsule, which will be available from August 20, 2024. This capsule collection is expected to draw significant attention, featuring innovative designs that blend maritime influences with Stone Island’s signature technical fabrics.
A Must-Visit Destination for Fashion Enthusiasts
With its cutting-edge design and exclusive collections, the Stone Island boutique in Harrods is set to become a must-visit destination for fashion enthusiasts in London and beyond. Whether you’re a long-time fan of the brand or discovering it for the first time, this new store offers a unique shopping experience that reflects Stone Island’s ongoing commitment to innovation and quality.
The sponsor of the entry is the owner of the website: www.oknameritum.pl
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