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Discover Named Collective: The Brand Behind the Viral Camo & Ribbon Craze
If you’ve been on social media lately, you’ve probably seen it — the unique camo-meets-cute look from Named Collective. This London-based brand has taken the internet by storm with its signature style that combines edgy camouflage patterns with sweet, unexpected details like lace ribbons. Now, Named Collective is back with an 11-piece drop called “Prey” that takes their aesthetic to the next level, offering new colorways, cozy textures, and standout accessories that elevate the collection’s playful vibe.
The Essentials of the “Prey” Collection: Camo, Fur, and Ribbon Galore
The latest Named Collective collection is an imaginative fusion of contrasting elements. The “Prey” line introduces new takes on streetwear staples, blending oversized camo jackets with feminine lace touches and super soft, fur-lined accents.
One of the biggest highlights? The Prince55 Sculpt Stretch Set, which has been a fan favorite thanks to its snug, sculpted fit and ultra-cool look. Due to high demand, the “Prey” collection now offers this set in two new colors — a classic “Camo” and a snowy, all-white “Snow” colorway. These pieces are ideal for layering or making a statement on their own, blending functionality with fashion for an everyday piece that looks and feels luxurious.
Fur-Lined Hoodies and Cozy Layers Perfect for Winter
As we move into colder months, Named Collective delivers with cozy essentials. The “Prey” collection features fur-lined hoodies that combine warmth with undeniable style. Each hoodie includes Named Collective’s signature camo print, made even more unique by the addition of lace ribbon details on the cuffs and hems. This mix of camo and soft fur makes the hoodie a versatile layering piece that’s as at home on a night out as it is on an outdoor adventure.
And for those looking to mix things up, the fur-lined hoodies pair effortlessly with the collection’s micro-shorts, creating a balanced look that’s both cozy and daring.
Two-Piece Camo Sets and Matching Micro-Shorts for a Bold Look
Named Collective is known for its two-piece sets, and the “Prey” collection doesn’t disappoint. The camo two-piece set includes a fitted jacket and matching pants, giving a coordinated yet edgy look that takes camo beyond its traditional, rugged vibe. The pants are tailored for a sculpted, flattering fit that stays comfortable all day, and the matching micro-shorts add a playful option for those ready to take risks in their streetwear styling.
These sets work perfectly with the fur-lined hoodies or one of Named Collective’s white ribbed camis. Together, these pieces create a complete look that’s both edgy and effortlessly stylish, showing Named Collective’s commitment to creating clothes that are both wearable and distinct.
Accessories Steal the Spotlight: Heart-Shaped Balaclavas and More
One of the standout items in the “Prey” collection has to be the fluffy pink balaclava. This accessory takes cute to the next level with its heart-shaped face hole, adding a dash of playful charm to any outfit. This balaclava is as functional as it is stylish, keeping you warm while making a bold fashion statement. Whether you wear it layered under a hoodie or styled on its own with the camo micro-shorts, it’s guaranteed to be a conversation starter.
Accessories like the pink balaclava are what make Named Collective unique, giving even the most functional winter pieces a whimsical twist. This item is perfect for layering, and it pairs especially well with the fur-lined pieces in the collection, adding texture and contrast for a cozy yet eye-catching look.
Where to Shop the “Prey” Collection: Available Exclusively Online
The Named Collective “Prey” collection is available exclusively through the brand’s online store, making it easy to shop for these limited-edition items. With the brand’s viral popularity, pieces are expected to sell out quickly, especially the Prince55 Sculpt Stretch Sets and the unique pink balaclava. If you’re looking to add a mix of edgy and playful streetwear to your wardrobe, this collection is a must-see.
The combination of camo, lace, and cozy details in the “Prey” collection is a fresh take on streetwear, and each piece shows Named Collective’s commitment to pushing the boundaries of fashion while staying true to their signature style. So, whether you’re a longtime fan or new to the brand, the “Prey” collection offers something for every style adventurer looking to make a statement this season.
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