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A Legend Reimagined
Awake NY once again proves that streetwear is more than just fashion – it’s history, culture, and art. This time, the brand pays tribute to Gil Scott-Heron, the legendary poet, vocalist, and activist whose work was ahead of its time.
A Collection with a Message
The new Awake NY collection is a capsule inspired by Scott-Heron’s legacy. One standout piece is a hoodie featuring the cover art from The Mind of Gil Scott-Heron, an iconic album that still resonates in the worlds of music and politics. Another highlight is a classic cap with embroidered song titles from Pieces of a Man – undoubtedly one of the most striking pieces in the collection.
Awake NY’s Signature Style
But that’s not all. Awake NY brings back its signature staples with a fresh twist. The collection includes:
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work jackets for fans of rugged style,
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jersey tees, perfect for spring days,
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logo-heavy hoodies that define the brand’s DNA,
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iconic Real Tree camo prints for those who love a military-inspired vibe.
The most eye-catching piece? A neon, bright blue trench coat with bold graphics. It’s proof that Awake NY isn’t afraid to experiment and always delivers standout streetwear.
The Hottest Collab of the Season: Awake NY x Jordan Brand
If you thought that was it, get ready for a real game-changer. Awake NY has teamed up with Jordan Brand to release the Air Jordan 5 Arctic Pink. This fresh take on the classic silhouette stands out with pastel hues and subtle Awake NY branding. The sneakers drop on August 29 for $210.
Where and When to Cop
If you’re looking to grab something from this collection, keep your eyes peeled:
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The in-store release at Awake NY’s Orchard St. boutique is set for March 1.
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The online drop follows on March 8.
Don’t sleep on this one – all signs point to a sellout. Awake NY once again proves that streetwear isn’t just about fashion; it’s about history and culture at its finest.
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