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A Journey from Somerset to Global Fame
Clarks is marking a major milestone—200 years of timeless craftsmanship and cultural impact. To celebrate, the iconic footwear brand has released a documentary, From Somerset to the World, exploring its evolution from a small family business to a globally recognized name in fashion.
Narrated by the legendary Yasiin Bey and directed by visionary filmmaker Set Free Richardson, this documentary takes viewers on a journey through the history of Clarks. It showcases how a humble shoemaker from Street, Somerset, became a cultural powerhouse, influencing music, fashion, and streetwear scenes worldwide.
The Early Days: A Vision Born in Somerset
Back in 1825, the world was a very different place—no telephones, no cars, and the first public steam railway was just being introduced. In the quiet countryside of Somerset, the Clark family built their business in an era that demanded innovation and self-sufficiency.
“Somerset in 1825 was relatively cut off from the rest of the country, which required self-sufficiency and encouraged the Clark family to do things differently,” says Tim Crumplin, archivist at the Shoemakers Museum. This mindset led Clarks to master their craft, developing techniques that are still in use today.
A Brand Embraced by Icons
What makes Clarks more than just a shoe brand? Its influence stretches far beyond footwear. The documentary features cultural icons like Liam Gallagher, Raekwon, Ghostface Killah, and Martine Rose, who discuss how Clarks has played a role in shaping their personal styles and communities.
From musicians to designers, Clarks has earned its spot in the closets of trendsetters around the globe. The shoes are more than just an accessory—they’re a statement, a lifestyle, and a symbol of heritage and authenticity.
Clarks and Jamaican Culture: A Deep Connection
Jamaica has played a huge role in Clarks’ legacy. The documentary dives deep into how Clarks became embedded in the island’s culture, particularly in reggae and dancehall scenes. Artists like Lila Iké and music curator Becca Dudley highlight how Clarks became the go-to footwear for generations of Jamaicans, representing both style and status.
Former footballer Allan Cole, a cultural icon in Jamaica, also shares how Clarks became a staple in everyday life. It’s more than just a shoe—it’s part of the Jamaican identity.
NYC’s Love Affair with Clarks
Clarks has always had a place in New York City’s streetwear and hip-hop culture. This isn’t the first time the brand has explored its influence in the Big Apple—the 2022 documentary Soles of the City covered its deep-rooted connection to NYC’s fashion scene.
From early hip-hop legends to today’s streetwear enthusiasts, Clarks has remained a symbol of effortless cool. Whether it’s Wallabees worn by Wu-Tang Clan or Desert Boots paired with oversized fits, the brand’s impact on NYC fashion is undeniable.
Tokyo’s Obsession with Desert Boots
Japan has a long-standing love affair with Clarks, particularly the Desert Boot. The documentary explores how the 1960s Japanese fashion movement, heavily influenced by the Ivy League aesthetic, helped popularize Clarks in Tokyo.
Fashion historian David Marx breaks down how Clarks became a staple in Japanese style, with designers like NIGO playing a major role in keeping the brand relevant among younger generations. Even today, Clarks continues to be a must-have in Japan’s streetwear and high-fashion scenes.
200 Years and Still Going Strong
Two centuries in, Clarks remains a powerhouse in the footwear industry. What started as a small shoemaking business has become a global fashion statement. Creative director Danielle Cathari sums it up best: “Clarks is just a true heritage brand, it’s iconic.”
With a legacy built on quality, innovation, and cultural influence, Clarks isn’t just celebrating the past—it’s stepping into the future, one stylish shoe at a time.
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