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A Modern Twist on a Classic Collaboration
Concepts has unveiled a collaborative edition of the New Balance 1906U, dubbed “Hours and Days.” This release is a modern reinterpretation of their 2012 collaboration on the New Balance 999 ‘SEAL’. Drawing inspiration from materials used by the U.S. military, the new edition reflects the determination and discipline of Navy SEALs, contextualized within today’s culture.
Celebrating Self-Care and Physical Fitness
In an era that emphasizes self-care, physical activity, and mental health, the 'Hours and Days' campaign captures these values. The campaign contrasts the perspectives of older and younger generations, highlighting their unique approaches to these modern-day priorities.
Featuring Robert ‘The Raven’ Kraft and Tashawn Richards
The campaign features Robert ‘The Raven’ Kraft, a legendary figure known for running eight miles daily on Miami Beach since 1975. With over 160,000 miles under his belt—enough to circle the Earth six times—Kraft exemplifies endurance and commitment. Alongside him is Tashawn Richards from New York, who has been running since the age of 11 and now leads group runs in the city, representing the next generation of runners.
New Balance 1906: Combining Comfort and Innovation
The New Balance 1906 pays homage to the year the Boston-based brand was founded, merging comfort with cutting-edge technology. The shoe features a N-ergy cushioning system, Stability Web arch support, a lightweight ACTEVA LITE midsole, and ABZORB SBS heel cushioning, providing exceptional comfort and stability for wearers.
Exclusive Release Date and Availability
The CNCPTS x New Balance 1906 ‘Hours and Days’ will be exclusively available on August 2, 2024, through Concepts' online store and the CNCPTS app. Don't miss this unique opportunity to own a piece of sneaker history that blends past inspirations with modern innovation.
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