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A Collaboration Rooted in British Style
Fred Perry and BEAMS have joined forces for the “Blank Canvas” project, resulting in a fresh take on classic polo shirts. This exciting collaboration merges the iconic British style of Fred Perry with BEAMS’ unique twist, creating monochromatic, contrasting patchwork designs. Each polo shirt features the signature laurel wreath on the back, along with the BEAMS logo, embodying the essence of both brands.
Merging Art, Music, and Fashion
The "Blank Canvas" project isn't just about new fashion items; it's an exploration of style through the fusion of art, music, and fashion. This collaboration encourages individuals to experiment with their look, pushing the boundaries of conventional fashion. The unique, stylish garments from this collection serve as both wardrobe staples and inspiration for personal style innovation.
Spotlight on the Campaign
The campaign promoting the BEAMS x Fred Perry collection features prominent figures such as Kenji Yoshioka, Meirin (ZOMBIE-CHANG), and Kei Hashimoto. The central theme, "GET READY," captures the excitement and anticipation of preparing for a night out in the city. This theme is brought to life through candid, natural settings, showcasing the versatility and appeal of the collection.
Exclusive Availability
The BEAMS x Fred Perry collection will be available exclusively at BEAMS JAPAN and on the official BEAMS website starting July 26. This limited availability ensures that each piece from the collection remains unique and coveted.
Embrace the new "Blank Canvas" collection and elevate your style with the iconic collaboration between Fred Perry and BEAMS. Don't miss out on these distinctive polo shirts that perfectly blend heritage and modernity.
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