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Jisoo and Tommy Hilfiger: A Collaboration That Keeps Giving
Tommy Hilfiger has kicked off 2025 with a bang, and who better to headline the year’s first campaign than global icon Jisoo? The BLACKPINK star and brand ambassador returns after her unforgettable debut in the Fall 2024 campaign in New York City, bringing a renewed energy to the table for the brand’s latest venture.
A Playful Twist on Nostalgia
In a campaign that’s as dynamic as Jisoo herself, the K-pop sensation steps into a neon-lit arcade infused with Tommy Hilfiger’s signature aesthetic. At the heart of the scene is a playful moment where Jisoo tries her luck at a grab claw machine, eventually winning a charming “I (heart) TH” apple plushie — a subtle but meaningful nod to the brand’s iconic initials and legacy.
The Star Pieces of the Collection
Dressed to impress, Jisoo effortlessly showcases standout pieces from the collection. She stuns in a vibrant red Henley dress paired with a navy quilted jacket — an outfit that perfectly balances boldness with timeless elegance.
But the magic doesn’t end there. The collection brims with must-have items that reinterpret the brand’s classic preppy aesthetic for the modern fashionista. Highlights include:
- Quilted outerwear featuring the iconic Hilfiger monograms.
- Twisted-knot logo sweaters for a cozy yet polished look.
- Breton-striped cardigans that add a touch of Parisian flair.
- Sporty baseball collar jackets that bring an athletic edge to preppy staples.
Reimagining Preppy Style for 2025
Tommy Hilfiger’s 2025 New Year Limited Edition collection is a celebration of the brand’s American heritage, infused with contemporary twists. By blending clean lines, vibrant colors, and modern silhouettes, the collection offers a fresh take on preppy classics. This fusion of playful sophistication is the hallmark of Tommy Hilfiger’s approach, and Jisoo’s charm amplifies its appeal.
Why Jisoo Is the Perfect Fit
Jisoo’s effortless ability to bridge tradition and trend mirrors the very essence of Tommy Hilfiger. As a fashion icon and global superstar, her presence brings a sense of relatability and excitement to the collection, inspiring fans and fashion enthusiasts alike to embrace their unique style.
Shop the Limited Edition Collection Now
For those eager to refresh their wardrobe, the Tommy Hilfiger 2025 New Year Limited Edition collection is now available exclusively on the brand’s official website. From statement outerwear to versatile sweaters, every piece promises to elevate your look while staying true to the timeless preppy aesthetic.
Final Thoughts: Jisoo’s Influence on Fashion in 2025
As Jisoo continues to dominate the fashion world, her collaboration with Tommy Hilfiger proves to be a match made in sartorial heaven. The 2025 campaign not only highlights the star’s influence but also cements Tommy Hilfiger’s commitment to redefining American classics for a new generation.
Explore the collection today and let Jisoo’s impeccable style inspire your next look.
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