NBA All-Star Weekend Takeover | adidas Basketball

Take a step into the future with a celebration of basketball, as adidas Basketball took over San Francisco, CA, with the Brand Hub during the 2025 NBA All-Star Weekend.

Creators like Cam Wilder, Nelson Neumann, and Jesser crossed paths with athletes like Anthony Edwards, Damian Lillard, Donovan Mitchell, and James Harden in Silicon Valley.

With the reveal of Dame X, a VR dunk experience, live streams, and a party with some of culture’s biggest names, the brand with the three stripes showed its commitment to the evolution of hoops.

Find out more at http://www.adidas.com

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