NIKE and Jacquemus Officially Debut 'J'AIME PARIS' Collection

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A Star-Studded Campaign Featuring Serena Williams, Central Cee, and Lila Moss

Back in May, Jacquemus and Nike teased another stellar installment of their ongoing partnership, resulting in a brand new Air Max 1 ‘86 silhouette. Along with the buzzy new sneaker, which lands in three core colorways, the latest collaboration features a slew of ready-to-wear items and accessories that have now made their official launch.

The Collection Unveiled on Instagram and Jacquemus Website

First teased via Instagram, the full collection silently made its way onto the Jacquemus website, offering an in-depth look at each item and their price tags. The collection features a range of athletic-inspired silhouettes like jogging suits, basic tees, sports bras, T-shirt dresses, and skirts. The sporty collection arrives in collegiate hues of red, white, and navy.

Inspiration from Paris and Nike Athletes

“This collection is born from the inspiration I find every day in Paris and in Nike’s athletes and the sports references I have always loved,” says Simon Porte Jacquemus in a press release. “I see the collection as a mix of sport, fashion, and culture in the most beautiful city in the world, where Nike athletes will take center stage this summer,” he adds.

Standout Pieces and New Colorways

One of the standout pieces includes new colorways of the Swoosh Bag, which made its debut back in February with Sha’Carri Richardson. Arriving in black, red, and white, the bag is paired with chic bras and skirts complete with white piping, alongside one-piece bathing suits, track jackets, and more.

J’aime Paris: A New Campaign and Short Film

The collection is showcased through a new campaign and short film, dubbed J’aime Paris, marking Jacquemus’ directorial debut. Featuring a stellar cast of global athletes and icons, the campaign stars Lila Moss, Central Cee, Serena Williams, and more.

“When in Paris, the world simply feels different: more romantic, artistic, and beautiful. J’aime Paris is an ode to the city I adore, drawing out all I love about this vibrant place and how those inspirations manifest in my third collection with Nike. This video is a blend of Jacquemus; icons and a unique mix of talents that represent French culture,” Jacquemus continues.

Explore and Purchase the Collection

Take a closer look at the collaborative Nike collection, now available to purchase from the Jacquemus website. This unique blend of sport, fashion, and Parisian culture is sure to be a hit this summer.