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Reviving Surf Culture: J.Crew and BEAMS PLUS Collaboration

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J.Crew and BEAMS PLUS are once again joining forces to unveil a collection that takes us back to the era of old-school style and carefree vibes. Following their successful rendezvous in 2022, both brands have decided to create something exceptional once more – the “Old Boy Surf Club.” Drawing inspiration from the surf culture of the 1950s and 60s, this new collection harks back to the unforgettable days of summer vacations and the iconic surfers who defined the laid-back seaside lifestyle.

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Riding the Wave of Nostalgia

The collection, brimming with allusions to long days spent at the beach, offers both classic wardrobe staples and bold, modern accents. T-shirts adorned with graphics of waves, jackets featuring vintage motifs, striped outerwear, and chino pants with surfing-inspired embroidery – these are just a few of the offerings that grace the lineup.

Where to Find It

The J.Crew × BEAMS PLUS collection will be available starting May 10th in select brick-and-mortar stores as well as on the J.Crew website. So, whether you're looking to channel the spirit of yesteryear or inject some coastal cool into your contemporary wardrobe, this collaboration promises to deliver the perfect blend of nostalgia and style.


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